About the Laboratory
About the Laboratory
Here, perfume isn’t made. It’s engineered.
New DNA Laboratories is a futurist perfume brand and olfactory lab that redefines the relationship between scent and self.
Each creation begins as an experiment: a coded sequence of molecules designed to express emotion, memory, and transformation.
We use chemistry as our language, innovation as our method, and individuality as our constant variable.
About the Perfumer
Edd Pinto
Edd Pinto, founder and perfumer of New DNA Laboratories, is an Asian Perfume Foundation (APF) Graduate known for merging science and art through scent.
He builds perfumes like genetic code: molecular experiments that rewrite emotion and identity. Rejecting traditional perfumery’s nostalgia, Edd designs synthetic stories that capture the energy of a new generation.
Recognition
Awards
-
EXP-003Bionic Grass
Honourable Mention
Asia Perfume Foundation 2026 Emerging Perfumer Awards
Experiment timeline
Every release, in order
- EXP-001 · The Origin Sequence Synthetic Summer
- EXP-002 · The Origin Sequence Desert Algorithm
- EXP-003 · The Origin Sequence Bionic Grass
- EXP-004 · The Evolution Sequence Hyper Clean
- EXP-005 · The Evolution Sequence Xeno Fruit
- EXP-006 · The Evolution Sequence Carnivore Rose
- EXP-007 · The Sensory Sequence Spiced Phenomenon