About the Laboratory
New DNA Laboratories is a futurist perfume brand and olfactory lab that redefines the relationship between scent and self.
Here, perfume isn’t made — it’s engineered.
Each creation begins as an experiment: a coded sequence of molecules designed to express emotion, memory, and transformation.
We use chemistry as our language, innovation as our method, and individuality as our constant variable.
About the Perfumer
Edd Pinto founder and perfumer of New DNA Laboratories, is an Asian Perfume Foundation (APF) Graduate known for merging science and art through scent.
He builds perfumes like genetic code — molecular experiments that rewrite emotion and identity. Rejecting traditional perfumery’s nostalgia, Edd designs synthetic stories that capture the energy of a new generation.