New DNA Laboratories is a futurist perfume brand and olfactory lab that redefines the relationship between scent and self.

Here, perfume isn’t made — it’s engineered.

Each creation begins as an experiment: a coded sequence of molecules designed to express emotion, memory, and transformation.

We use chemistry as our language, innovation as our method, and individuality as our constant variable.

Rejecting imitation and tradition, New DNA Laboratories fuses synthetic artistry and scientific precision to build scents that feel alive — shifting, mutating, adapting.

From the radiant Synthetic Summer to the meditative Desert Algorithm and electrified Bionic Grass, every fragrance functions like a strand of DNA — unique, complex, and evolving with its wearer.

New DNA Laboratories is where art meets biotechnology, emotion meets molecule, and identity becomes fluid.